The Challenge

Aish is a 40-year-old international organization servicing more than 100,000 people on six continents each year. After undergoing a leadership change, Aish was seeking a new brand strategy to re-energize the organization and appeal to millennials.

Our Services

Over a period of four months, Dryve Marketing conducted an in-depth brand audit which laid the foundation for a successful brand strategy and a set of recommendations, leveraging advanced qualitative and quantitative research tools. The brand strategy was presented to senior leadership and board of governors with overwhelming satisfaction.

  • Client: Aish
  • Services: Brand audit, brand strategy